Nordlytics
Marketing reporting dashboard for agencies & freelancers
Visit Nordlytics
What is Nordlytics?
Nordlytics is a marketing reporting dashboard designed specifically for agencies and freelancers who need to track and present campaign performance to clients. Rather than building reports manually or toggling between multiple tools, you can pull data from your marketing channels into a single dashboard, then generate branded reports that show the metrics that matter to your clients. The tool is free to use, making it accessible for solo practitioners and small agencies looking to improve their reporting workflow without additional software costs.
Key Features
Multi-channel data integration
connects to common marketing platforms to gather campaign data in one place
Customisable dashboards
arrange and prioritise metrics based on what your clients care about
Branded reporting
generate client-facing reports with your own branding rather than generic templates
Client portal access
share reports directly with clients so they can review performance without needing account access
Historical data tracking
monitor how campaigns perform over time rather than viewing snapshots only
Pros & Cons
Advantages
- Free tier removes cost barriers for freelancers and new agencies
- Saves time on manual report building and data compilation
- Branded reports strengthen client relationships and your agency's professionalism
- Centralised dashboard reduces the need to switch between multiple tool interfaces
Limitations
- Limited to channels that Nordlytics integrates with; if you use niche tools, you may need manual data entry
- Free tier likely has restrictions on team members, reporting frequency, or data history that paid tiers would enable
Use Cases
A freelance paid search specialist creating monthly performance reports for 5-10 clients
A small agency tracking social media, email, and search campaigns across multiple client accounts
An agency owner needing to quickly generate executive summaries to share with stakeholders
A marketing consultant presenting proposal results and ROI data to prospects