Oktopost
Oktopost is a B2B-focused social media management platform designed specifically for enterprise marketing teams, featuring advanced employee advocacy, social li Pricing: Paid (Enterprise pricing; cont
What is Oktopost?
Oktopost is a social media management platform built for B2B enterprise marketing teams. It focuses on helping large organisations manage their social presence across multiple channels whilst amplifying content through employee advocacy programmes. The platform handles content scheduling, publishing, and performance tracking across LinkedIn, Twitter, Facebook, and other networks. Unlike consumer-focused social tools, Oktopost is designed around B2B marketing workflows, with features tailored to complex approval processes, multiple brand accounts, and team collaboration at scale. It's particularly useful for organisations wanting to turn employees into brand advocates by making it easy for them to share company content on personal profiles.
Key Features
Employee advocacy
Enable and manage employee sharing of company content on personal social accounts, with content curation and approval workflows
Content calendar and scheduling
Plan and schedule posts across multiple social networks with team collaboration tools
Social listening and monitoring
Track brand mentions, competitor activity, and industry conversations across social platforms
Performance analytics
Detailed reporting on engagement, reach, conversions, and ROI for social campaigns
Multi-account management
Manage multiple brand and company social accounts from a central dashboard
Team collaboration
Built-in workflows for content approval, assignment, and team coordination
Pros & Cons
Advantages
- Purpose-built for B2B marketing rather than adapted from consumer tools, so workflows match enterprise needs
- Strong employee advocacy features that can significantly extend organic reach without paid media spend
- Centralised control and reporting across multiple accounts and team members, useful for large organisations
- Integrates with common B2B marketing tools like Salesforce and HubSpot
Limitations
- Enterprise pricing model means it's expensive for smaller companies or those with limited social budgets
- Requires significant team adoption and change management to realise full value from employee advocacy features
- Learning curve for new users given the breadth of features and customisation options available
Use Cases
Large technology companies wanting sales and marketing teams to amplify thought leadership content
B2B organisations running multi-account social strategies across different regions or business units
Marketing departments building employee advocacy programmes to increase LinkedIn reach and credibility
Enterprise teams needing detailed approval workflows and compliance controls for social content
Companies tracking social ROI and attributing conversions back to social campaigns