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Omnisend E-commerce Marketing

AI-powered e-commerce marketing automation platform for email, SMS, and push notification campaigns. Pricing: Freemium (Free up to 500 emails/month; Standard from $16/month; Pro from $59/month). See p

Try Omnisend E-commerce Marketing free
  • Free plan available
  • No credit card
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What is Omnisend E-commerce Marketing?

Omnisend is an e-commerce marketing automation platform that helps online retailers run coordinated campaigns across email, SMS, and web push notifications. It's designed for Shopify stores and other e-commerce platforms, allowing merchants to build customer journeys, segment audiences, and send targeted messages without writing code. The platform uses automation rules to trigger messages based on customer behaviour, such as abandoned carts or post-purchase follow-ups. It's particularly useful for smaller to mid-sized online businesses that want to manage multiple communication channels from one place without the complexity of enterprise tools.

Key features

Email campaign builder with templates and drag-and-drop design

SMS and push notification channels alongside email

Automation workflows based on customer behaviour and triggers

Audience segmentation and customer tagging

Integration with Shopify and other e-commerce platforms

Basic reporting and analytics on campaign performance

Pros & cons

Advantages

  • Freemium plan allows small retailers to test the platform at no cost
  • All three channels (email, SMS, push) available even on lower-priced tiers
  • Straightforward interface; no coding required to set up campaigns
  • Good for e-commerce-specific use cases like abandoned cart recovery

Limitations

  • Reporting features are more basic than some competitors; advanced analytics require higher tiers
  • Free plan is limited to 500 emails per month, which may restrict testing for growing businesses

Use cases

Running abandoned cart recovery campaigns across email and SMS

Sending post-purchase order confirmation and shipping updates via multiple channels

Building welcome series for new subscribers across email and push

Segmenting customers by purchase history and sending targeted promotional messages

Automating win-back campaigns to re-engage inactive customers

Ready to try Omnisend E-commerce Marketing?

Try Omnisend E-commerce Marketing free

Pricing

Free

Free

Up to 500 emails per month; basic email and SMS features; limited automation

Standard

$16/month

Up to 10,000 contacts; email, SMS, and push notifications; basic automation and segmentation

Pro

$59/month

Up to 50,000 contacts; advanced automation, segmentation, and reporting; priority support

Get started with Omnisend E-commerce Marketing

Click through to Omnisend E-commerce Marketing and start using it now.

Try Omnisend E-commerce Marketing free
  • Free plan available
  • No credit card