Optibase

Freemium
·
Web, API

Free plan available
No credit card

What is Optibase?

Optibase bundles A/B testing with behaviour analytics at one price, a combination competitors usually charge extra for. Start with the free tier: basic experiments plus core analytics. Unlimited tests, advanced segmentation, and priority support come with the Pro plan (contact for pricing). Session recordings and user behaviour tracking come built-in. Rather than just knowing whether visitors responded to changes, you understand why. Reach is the main trade-off. As a smaller platform, it offers fewer integrations than Optimizely or VWO, and advanced statistical features are more limited. E-commerce teams testing checkout layouts, SaaS companies refining onboarding flows, or marketers optimising landing pages without enterprise budgets find it suitable. Look elsewhere if you need extensive third-party integrations or enterprise-grade statistical tools.

Key features

A/B testing

Create and run experiments to test design, copy, and feature changes against control versions

User behaviour tracking

Record how visitors handle, click, and interact with your site in real time

Conversion analysis

Measure impact on key metrics and see statistical confidence levels

Segment analysis

Break down results by user groups to find which audiences respond best to changes

Session recordings

Watch individual user sessions to understand behaviour patterns

Results dashboard

View experiment outcomes and metrics in one place

Pros & cons

Advantages

Pricing is transparent and affordable compared to enterprise A/B testing platforms
Combines testing with behaviour analytics, so you get context alongside experiment results
Straightforward setup and interface; you don't need deep technical knowledge to run tests
Freemium model lets you start experimenting without payment

Limitations

As a smaller platform, it may have fewer integrations than established competitors like Optimizely or VWO
Advanced statistical features or multi-armed bandit testing may be limited compared to enterprise tools