Osum
Osum is a comprehensive market research tool designed to help businesses analyze and optimize their market strategy. Key features include instant market analysis, customer profiling, SWOT analysis, tr
- Always free
- No credit card

What is Osum?
Key features
Instant market analysis
Quickly assess market size, growth rates, and competitive landscape without manual research
Customer profiling
Build detailed profiles of target audiences including behaviour, preferences, and problem
SWOT analysis
Automatically generate strengths, weaknesses, opportunities, and threats for your business or product
Trend tracking
Monitor industry trends and shifts in customer behaviour over time
Brand optimisation
Get recommendations for positioning, messaging, and brand differentiation
Customer journey mapping
Visualise how customers interact with your product or service at each stage
Pros & cons
Advantages
- Free to use, so low barrier to entry for testing market research workflows
- Covers multiple research areas in one tool instead of juggling separate platforms
- AI-powered analysis means faster insights than manual research methods
- Suitable for various team sizes and structures
Limitations
- AI-generated insights are only as good as the data available; you'll still need to validate findings with real customer research
- Limited information available about data sources and how current market information is kept up to date
Use cases
Pre-launch validation: Research market demand and customer needs before building a new product or feature
Competitive analysis: Understand how competitors are positioned and where gaps exist in the market
Campaign planning: Identify target audiences and develop campaign ideas based on market trends
Business planning: Support strategy decisions with market analysis and customer insights
Agency work: Provide clients with quick market assessments and recommendations
Ready to try Osum?
Pricing
Free
Free
Core market research features including market analysis, customer profiling, and SWOT analysis
Get started with Osum
Click through to Osum and start using it now.
- Always free
- No credit card