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OwlyWriter AI by Hootsuite

Create tailored content with AI suggestions, access a massive media library, and track performance with analytics.

Try OwlyWriter AI by Hootsuite free
  • Free plan available
  • No credit card
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What is OwlyWriter AI by Hootsuite?

OwlyWriter AI is a content creation tool built into Hootsuite's social media management platform. It helps social media managers and content teams write posts, captions, and updates more quickly by offering AI-powered suggestions tailored to your brand voice and audience. The tool connects directly to Hootsuite's media library, so you can find and add images, videos, and graphics without switching between apps. You can schedule posts across multiple social channels and monitor how they perform using built-in analytics. It's designed for teams managing social presence across platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.

Key features

AI content suggestions

generates post ideas and captions based on your input, topic, or brand guidelines

Brand voice customisation

train the AI to match your organisation's tone and messaging style

Integrated media library

access stock images and videos directly within the writing interface

Multi-channel posting

write once and schedule across different social platforms

Performance analytics

track engagement, reach, and other metrics for published content

Scheduling and calendar

plan content in advance across your social channels

Pros & cons

Advantages

  • Saves time on initial drafts and caption writing
  • Keeps your content strategy centralised in one platform alongside scheduling and analytics
  • Media library integration means fewer context switches when creating posts
  • Free tier available for small teams or individuals to test the service

Limitations

  • Requires a Hootsuite account; not a standalone tool for writing alone
  • AI suggestions may need significant editing depending on your brand voice and specific requirements
  • Analytics and advanced features likely require paid tiers beyond the free version

Use cases

Social media managers creating daily posts across multiple platforms

Small business owners managing their own social accounts who want faster content creation

Content teams collaborating on brand messaging and social strategy

Marketing departments tracking which post types and topics drive the most engagement

Agencies managing social accounts for multiple clients with different brand voices

Ready to try OwlyWriter AI by Hootsuite?

Try OwlyWriter AI by Hootsuite free

Pricing

Free

Free

Basic AI content suggestions, access to media library, limited scheduling and analytics

Professional

Pricing varies by region; typically starts around $49/month

Full AI capabilities, advanced analytics, team collaboration, priority support

Business

Custom pricing

Advanced features for larger teams, dedicated account management, API access

Get started with OwlyWriter AI by Hootsuite

Click through to OwlyWriter AI by Hootsuite and start using it now.

Try OwlyWriter AI by Hootsuite free
  • Free plan available
  • No credit card