OwlyWriter AI by Hootsuite
Create tailored content with AI suggestions, access a massive media library, and track performance with analytics.
What is OwlyWriter AI by Hootsuite?
OwlyWriter AI is a content creation tool built into Hootsuite's social media management platform. It helps social media managers and content teams write posts, captions, and updates more quickly by offering AI-powered suggestions tailored to your brand voice and audience. The tool connects directly to Hootsuite's media library, so you can find and add images, videos, and graphics without switching between apps. You can schedule posts across multiple social channels and monitor how they perform using built-in analytics. It's designed for teams managing social presence across platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
Key Features
AI content suggestions
generates post ideas and captions based on your input, topic, or brand guidelines
Brand voice customisation
train the AI to match your organisation's tone and messaging style
Integrated media library
access stock images and videos directly within the writing interface
Multi-channel posting
write once and schedule across different social platforms
Performance analytics
track engagement, reach, and other metrics for published content
Scheduling and calendar
plan content in advance across your social channels
Pros & Cons
Advantages
- Saves time on initial drafts and caption writing
- Keeps your content strategy centralised in one platform alongside scheduling and analytics
- Media library integration means fewer context switches when creating posts
- Free tier available for small teams or individuals to test the service
Limitations
- Requires a Hootsuite account; not a standalone tool for writing alone
- AI suggestions may need significant editing depending on your brand voice and specific requirements
- Analytics and advanced features likely require paid tiers beyond the free version
Use Cases
Social media managers creating daily posts across multiple platforms
Small business owners managing their own social accounts who want faster content creation
Content teams collaborating on brand messaging and social strategy
Marketing departments tracking which post types and topics drive the most engagement
Agencies managing social accounts for multiple clients with different brand voices