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Stop Shipping Reports. Build a System That Ships Itself.

Track user behavior, optimize campaigns, and analyze data from multiple sources for informed decisions.

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What is Stop Shipping Reports. Build a System That Ships Itself.?

OWOX is a data analytics and marketing automation platform designed to help teams track user behaviour across multiple channels and sources. It pulls data from your websites, apps, advertising platforms, and CRM systems into one place, then lets you build automated reports and workflows without manual effort. The tool focuses on reducing the time your team spends on data collection and reporting, so you can spend more time acting on insights. It's particularly useful for marketing teams, e-commerce businesses, and agencies that work with multiple data sources and need to make decisions quickly based on current information.

Key features

Multi-source data collection

Gathers data from Google Analytics, advertising platforms, CRM systems, and custom sources into a single dashboard

Automated reporting

Builds and schedules reports without manual updates or dashboard refreshes

Campaign optimisation tracking

Monitors campaign performance across channels and identifies which efforts drive results

Custom data analysis

Lets you create custom metrics and dimensions based on your specific business questions

Workflow automation

Sets up triggers and actions to automate follow-up tasks based on data changes

Data visualisation

Presents collected data in charts and tables for easier interpretation

Pros & cons

Advantages

  • Saves time by automating routine reporting work that would otherwise require manual updates
  • Connects many different data sources, so you're not switching between separate tools
  • Freemium model lets you start without paying; upgrade when you need more capacity
  • Reduces data silos by bringing advertising, web analytics, and CRM data together

Limitations

  • Requires some technical setup to connect all your data sources correctly; not purely point-and-click
  • Pricing information for paid tiers is not publicly listed on the website, so you'll need to contact sales for quotes
  • Learning curve for building custom workflows and advanced automations

Use cases

Marketing teams tracking campaign performance across Google Ads, Facebook, and email platforms in one report

E-commerce businesses monitoring conversion funnels and user behaviour across website and app

Agencies managing multiple client accounts and needing to generate consistent, automated reports

Product teams analysing user behaviour data to inform feature decisions and optimisation efforts

Sales teams automating lead scoring and follow-up workflows based on user activity

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Pricing

Free

Free

Basic data collection and reporting for smaller datasets; limited automation features

Paid Plans

Contact sales

Higher data limits, advanced automation, priority support, custom integrations

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  • Free plan available
  • No credit card