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Pencil

AI Ad Generator for brands & agencies to create ad variations swiftly.

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What is Pencil?

Pencil is an AI ad generator that helps brands and agencies create multiple ad variations quickly. You connect your ad accounts and asset libraries, then the tool produces static and video ad creatives in minutes. It uses data from over $1 billion in ad spending to inform its suggestions and predictions. The platform includes a drag-and-drop editor so you can adjust creatives in real-time without needing design skills. It's useful if you run frequent campaigns and need to test different creative approaches without the usual time and cost overhead of traditional ad production.

Key features

Data connection

Link your ad accounts to train the AI with your historical performance data

Asset integration

Import product details, images, videos, and brand guidelines from your store or library

AI ad generation

Automatically produce static and video ad creatives or request variations from a Creative Assistant

Drag-and-drop editor

Edit generated ads in real-time without design software

Performance benchmarks

Access insights based on aggregated ad spend data to compare your creatives

Pros & cons

Advantages

  • Produces ad variations in minutes rather than hours or days
  • Uses actual ad performance data to inform creative suggestions
  • No design experience required; editing is straightforward
  • Reduces the cost of producing multiple ad variations at scale

Limitations

  • AI-generated ads may require iteration to match your specific brand voice or messaging
  • Effectiveness depends on the quality and quantity of data you provide during setup

Use cases

E-commerce brands testing multiple product angles for seasonal campaigns

Digital agencies managing ads for multiple clients and needing faster turnaround

Performance marketing teams running A/B tests across different audience segments

Social media advertisers creating platform-specific variations from one asset library

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Pricing

Pricing not publicly listed

Contact for details

Paid model; specific tiers and pricing available on website

Get started with Pencil

Click through to Pencil and start using it now.

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