Pick Or Craft screenshot

What is Pick Or Craft?

Pick Or Craft is an AI image generation tool that focuses on privacy and customisation. Rather than relying solely on shared models, it allows users to create and train private models tailored to their specific needs and visual styles. This approach appeals to professionals who want consistent, branded imagery or those working with sensitive content who prefer not to send data to centralised servers. The tool sits in the freemium space, offering basic image generation for free whilst paid tiers enable private model creation and advanced customisation options. It's suited to designers, marketers, content creators, and businesses that need visual assets aligned with a particular aesthetic or brand identity without compromising privacy.

Key Features

Private model training

create custom AI models trained on your own image sets or style preferences

Custom style creation

develop and save unique visual styles for consistent output across projects

Free tier access

generate images without payment, though with limitations on model creation

Style library

access community or pre-built styles alongside your own custom creations

Batch generation

produce multiple variations or images in single operations

Pros & Cons

Advantages

  • Privacy-first approach means your training data and generated images aren't shared with third parties
  • Custom model training allows for brand-consistent or highly specific visual outputs
  • Freemium model lets you test the tool without upfront cost
  • Useful for creators who want reproducible styles across multiple projects

Limitations

  • Training private models requires time and effort; it's not instant like using pre-built models
  • Smaller user base compared to mainstream image generators, so community features may be less developed
  • Free tier likely has significant restrictions on generation volume and model training capabilities

Use Cases

Designers building a consistent visual identity for client work or personal brand

E-commerce businesses generating product images in a specific style without manual photography

Marketing teams creating on-brand social media content and promotional materials

Content creators developing a signature aesthetic across blog posts or video thumbnails

Studios or agencies protecting proprietary artistic styles through private model training