Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die is an award-winning educational resource and guide by Eric Siegel that explain predictive analytics for a general audience. Rather than a software tool, this book serves as a thorough introduction to how organizations use data science and machine learning algorithms to forecast human behaviour and outcomes across industries. It explains complex predictive modeling concepts in accessible language, covering real-world applications from retail and finance to healthcare and criminal justice. The book has become a foundational text used by over 30 universities and has been translated into 9 languages, making it essential reading for business leaders, data professionals, and anyone seeking to understand how predictive analytics shapes modern decision-making and raises important ethical considerations.