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What is Publer?

Publer is a social media scheduler designed to help teams and individuals plan, publish, and manage content across multiple platforms. The tool includes AI-powered features to assist with content creation and a recycling function that automatically reposts your best-performing content on a schedule you define. It works with major platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest. Publer suits content creators, small business owners, and marketing teams who want to maintain a consistent posting schedule without manual daily uploads. The freemium model means you can start scheduling posts at no cost, with paid plans enabling additional features like team collaboration, advanced analytics, and more scheduled posts per month.

Key Features

Social media scheduler

Plan and schedule posts across multiple platforms in advance

AI content assistant

Generate post captions, hashtags, and content ideas using built-in AI tools

Content recycling

Automatically repost top-performing content on a recurring schedule to maximise reach

Multi-platform posting

Support for Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest from one dashboard

Team collaboration

Invite team members, assign tasks, and manage approval workflows on paid plans

Analytics

Track post performance and engagement metrics to understand what resonates with your audience

Pros & Cons

Advantages

  • Free tier lets you schedule content without paying upfront
  • Content recycling saves time by automatically resharing your best posts
  • AI assistance helps generate captions and hashtags, reducing manual writing work
  • Single dashboard for managing multiple social media accounts

Limitations

  • Free plan likely has limitations on number of scheduled posts and team members
  • AI-generated content quality may vary and often needs human editing
  • May not support niche or emerging social platforms

Use Cases

Small business owners maintaining consistent social presence across platforms without dedicated staff

Content creators maximising content value by recycling evergreen posts automatically

Marketing teams collaborating on social strategy and scheduling campaigns in advance

Solopreneurs saving time by batching content creation and scheduling weeks ahead