QoQo screenshot

What is QoQo?

QoQo is a Figma plugin that helps designers organise and plan their work within the design tool itself. It provides a structured way to create design briefs, develop user personas, and establish clear design plans before starting detailed visual work. Rather than jumping straight into wireframes or mockups, QoQo encourages designers to document project requirements, user insights, and design goals upfront. The plugin integrates directly into Figma's workspace, so you can keep your planning materials alongside your design files. It's useful for designers working on larger projects, teams that need alignment on project scope, or anyone looking to establish a more methodical approach to design work.

Key Features

Design brief creation

write and structure project briefs directly in Figma

Persona development

build user personas to inform design decisions

Design planning templates

access structured templates to organise your planning process

Figma integration

runs as a plugin within Figma, no switching between tools

Team collaboration

store planning documents alongside design files for shared reference

Pros & Cons

Advantages

  • Keeps planning and design in one place, reducing context-switching
  • Encourages thoughtful planning before design work begins
  • Free tier available with core functionality
  • Works within the tool designers already use daily

Limitations

  • Limited to Figma users; not useful if your team uses other design tools
  • Requires discipline to use properly; not a substitute for good project management practices

Use Cases

Starting a new design project with clear client or stakeholder requirements

Building shared understanding of target users before design sprints

Documenting design decisions and rationale alongside design files

Onboarding new team members to understand project goals and user context