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What is Ray?

Ray is a campaign management platform that lets you build, launch, and monitor marketing campaigns without writing code. It combines a drag-and-drop editor with real-time analytics so you can see how your campaigns perform as they run and adjust them on the fly. The tool is built for marketing teams, product managers, and growth specialists who need to test campaigns quickly and make data-driven decisions. Ray's freemium model means you can start experimenting with basic campaigns at no cost, with paid options for teams that need more advanced features or higher volumes.

Key Features

Drag-and-drop campaign builder

Create campaigns visually without technical knowledge

Real-time analytics

Monitor performance metrics as campaigns run, including engagement and conversion data

Performance optimisation

Adjust campaigns based on live data to improve results

Campaign management

Organise, schedule, and launch multiple campaigns from a single dashboard

Integration support

Connect with external tools and platforms to automate workflows

Pros & Cons

Advantages

  • No coding required; the visual builder makes it accessible to non-technical users
  • Live performance data helps you make quick decisions and adapt campaigns in real time
  • Freemium model lets you test the platform before committing to paid plans
  • Centralised dashboard simplifies managing multiple campaigns across channels

Limitations

  • Limited information on which integrations are supported natively; you may need custom solutions for less common tools
  • Freemium tier may have restrictions on campaign volume, frequency, or analytics depth that limit scaling

Use Cases

A/B testing email or push notification campaigns to find the most effective messaging

Monitoring product launch campaigns in real time and pausing underperforming variants

Running seasonal or promotional campaigns with quick iteration based on engagement data

Testing new customer segments or audiences without committing to large budgets upfront

Coordinating multi-channel campaigns from one platform to avoid duplicating work