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RB2B's Affiliate Program screenshot

What is RB2B's Affiliate Program?

RB2B is a lead identification tool that reveals the identity of anonymous visitors to your website. When someone lands on your site, RB2B's tracking pixel captures their activity and attempts to match them against LinkedIn profiles, then pushes their contact details and company information directly to Slack. The service focuses on US-based IP addresses and integrates with popular business tools to streamline the handoff from web visitor to sales process. It's designed for B2B companies that want to identify inbound traffic without relying on form submissions. Setup takes around 5 minutes and requires only a pixel installation on your website.

Key Features

Real-time visitor identification

Matches anonymous website traffic to LinkedIn profiles where possible

Slack integration

Sends identified visitor details directly to Slack channels for immediate sales team notification

LinkedIn profile data

Delivers contact information, job titles, company names, and other profile details

IP-based filtering

Primarily targets US-based visitors, with geographic restrictions on other regions

Quick setup

Installation via a single tracking pixel without complex configuration

Third-party app integrations

Connects with CRM and productivity tools beyond Slack

Pros & Cons

Advantages

  • Removes friction from lead capture by eliminating the need for form submissions
  • Actionable alerts sent directly to Slack keep sales teams in the loop immediately
  • Works passively in the background, requiring no changes to your website user experience
  • Freemium model lets you test the service and see results before paying

Limitations

  • Only identifies visitors from the US; functionality is limited for companies targeting other regions
  • Relies on matching against LinkedIn's public data, so not all visitors can be identified
  • Tracking pixel approach raises privacy concerns; visitors are identified without explicit consent

Use Cases

B2B SaaS companies wanting to follow up with companies that visit their pricing or demo pages

Agencies identifying potential leads among website visitors before they request a quote

Sales teams prioritising outreach to high-value company visitors based on real-time alerts

Businesses optimising their sales funnel by understanding which companies are researching competitors