Roundabout

Roundabout

Roundabout.pro provides comprehensive solutions for brands and agencies to discover influencers within 100 industry niches, manage influencer collaborations efficiently, and track ROI for business gro

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What is Roundabout?

Roundabout is an influencer marketing platform designed to help brands and agencies find and work with creators across 100 industry niches. The tool covers the full influencer campaign lifecycle: discovering relevant creators, managing collaborations, and measuring return on investment. The platform also serves micro-influencers by providing access to brand opportunities, educational resources like case studies and white papers, and community features. The service works on a freemium model, making basic influencer discovery accessible without payment. Brands can filter creators by niche, audience size, and engagement metrics to find suitable partnerships. Agencies can use Roundabout to manage multiple campaigns and track performance across their client roster.

Key Features

Influencer discovery

Search and filter creators across 100 industry niches with audience insights

Campaign management

Organise and track influencer collaborations from outreach to completion

ROI tracking

Monitor campaign performance and measure business impact

Micro-influencer community

Platform for smaller creators to connect with brand opportunities

Educational resources

Access to case studies, white papers, and industry insights

Collaboration tools

Manage communications and deliverables with creators

Pros & Cons

Advantages

  • Wide range of niches covered, making it suitable for many different industries
  • Freemium model lets you test the platform before committing financially
  • Serves both sides of the marketplace: brands seeking creators and creators seeking opportunities
  • Includes educational content to help users improve their influencer marketing strategy

Limitations

  • Relies on having a substantial database of verified creators; quality and size vary by niche
  • ROI tracking effectiveness depends on proper campaign setup and data integration from your end
  • Limited information available about specific features and capabilities in the free tier

Use Cases

Mid-market brands finding micro-influencers to promote products in specific niches

Agencies managing multiple influencer campaigns for different clients

Micro-influencers looking to connect directly with brands in their space

Brands analysing past campaign performance to improve future influencer partnerships

Marketing teams measuring the commercial impact of influencer collaborations