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What is Rows?

Rows is a spreadsheet application that combines traditional spreadsheet functionality with built-in AI capabilities and pre-configured data integrations. Unlike standard spreadsheet tools, Rows lets you connect directly to external data sources, APIs, and services without writing code, then analyse and manipulate that data within a familiar grid interface. The tool uses AI to help with formulas, data analysis, and automation tasks. It's designed for people who work regularly with data but prefer a visual interface over programming, including analysts, small business owners, and operations teams who need to pull data from multiple sources into one place.

Key Features

Built-in integrations

Connect to APIs, databases, and SaaS tools like Google Analytics, Salesforce, Stripe, and others without custom code

AI-assisted formulas

Get help writing and understanding spreadsheet formulas using natural language descriptions

Data automation

Set up scheduled data refreshes and automated workflows within your spreadsheet

Collaborative editing

Share spreadsheets with team members and work together in real time

Custom views and dashboards

Create multiple perspectives on the same data for different stakeholders

Pros & Cons

Advantages

  • Removes the friction of connecting external data sources compared to traditional spreadsheets
  • Lower technical barrier than learning APIs or SQL for non-technical users
  • Freemium model lets you try the core features at no cost
  • Works as a lightweight alternative to dedicated business intelligence tools

Limitations

  • May have limitations for very large datasets or complex analytical tasks that dedicated BI tools handle better
  • Dependent on continued availability and maintenance of third-party integrations

Use Cases

Pulling sales data from multiple platforms into one view for reporting and analysis

Automating weekly or monthly data collection from APIs without writing backend code

Creating dashboards that combine data from CRM, payment processors, and analytics tools

Building inventory or operations tracking sheets that update automatically from source systems

Analysing customer or financial data from various business tools in a single spreadsheet