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SE Rank

Track keyword rankings, analyze competitors' strategies, and create custom reports.

  • Freemium
  • Web, Chrome Extension
  • SEO
Try SE Rank free
  • Free plan available
  • No credit card

What is SE Rank?

SE Rank is an SEO platform designed to help businesses monitor their search engine performance and understand how they stack up against competitors. The tool tracks keyword rankings across different search engines and locations, allowing you to see which search terms drive traffic to your site and where you rank for them. Beyond ranking data, SE Rank includes competitor analysis features so you can examine what strategies rivals are using, identify content gaps, and spot keyword opportunities. You can generate custom reports to share with clients or stakeholders, making it useful for SEO professionals, agencies, and in-house marketing teams who need to justify their work with clear performance metrics.

Key features

Keyword rank tracking

Monitor how your target keywords perform in search results over time, with filtering by location and search engine

Competitor analysis

View competitor keyword rankings, backlink profiles, and organic traffic estimates to inform your strategy

Custom report generation

Create branded reports with your chosen metrics and insights to present to clients or internal teams

Backlink monitoring

Track and analyse your backlink profile and identify new linking opportunities

Site audit

Scan your website for technical SEO issues, on-page problems, and mobile usability concerns

Rank tracking alerts

Receive notifications when significant ranking changes occur for your monitored keywords

Pros & cons

Advantages

  • Freemium model lets you start tracking keywords and analysing competitors without paying upfront
  • Generates professional reports quickly, saving time on manual data compilation for client presentations
  • Competitor analysis tools give you practical advice into what's working for rivals in your space
  • All-in-one platform covers ranking, backlinks, site audits, and reporting rather than requiring multiple tools

Limitations

  • Free tier has limitations on the number of keywords you can track and how often data refreshes, which restricts use for larger campaigns
  • Rank tracking accuracy depends on SE Rank's crawling infrastructure; results may occasionally differ slightly from Google Search Console

Use cases

SEO agencies managing multiple client campaigns and needing to report on keyword performance monthly

In-house marketers tracking how website changes affect search visibility over time

Competitive researchers analysing which keywords and content topics drive traffic to industry competitors

Freelance SEO consultants presenting ranking improvements and ROI to justify their fees

Content strategists identifying high-opportunity keywords with lower competition to target next

Ready to try SE Rank?

Try SE Rank free

Pricing

Free

Free

Track up to 10 keywords, basic rank tracking, limited competitor analysis, monthly reporting

Essential

$39/mo

Up to 50 keywords, daily rank tracking, full competitor analysis, custom reports, email alerts

Standard

$99/mo

Up to 200 keywords, daily tracking, backlink monitoring, site audits, API access

Business

$199/mo

Up to 500 keywords, hourly rank updates, advanced competitor features, white-label reports, priority support

Get started with SE Rank

Click through to SE Rank and start using it now.

Try SE Rank free
  • Free plan available
  • No credit card