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Send In Blue

Create personalized campaigns, segment customers, and automate emails based on behavior.

Try Send In Blue free
  • Free plan available
  • No credit card

What is Send In Blue?

Send In Blue is an email marketing and automation platform designed to help businesses build customer relationships through targeted campaigns. It combines email creation tools with customer segmentation and behaviour-triggered automation, allowing you to send the right message at the right time. The platform works well for small to medium-sized businesses that want to move beyond basic email blasts and create more personalised customer journeys. You can build campaigns without coding knowledge, segment your audience based on their actions, and set up automated workflows that respond to customer behaviour like clicks, opens, or purchases.

Key features

Email campaign builder

drag-and-drop editor with templates for creating marketing emails without coding

Customer segmentation

divide your audience based on behaviour, demographics, or engagement patterns to send targeted messages

Marketing automation

set up triggered email sequences based on customer actions like abandoned carts or sign-ups

SMS marketing

send text messages alongside emails to reach customers through multiple channels

Contact management

store and organise customer data with built-in CRM features

Analytics and reporting

track open rates, click-through rates, and other campaign metrics

Pros & cons

Advantages

  • Free tier is genuinely useful for small businesses or those testing email marketing for the first time
  • Automation tools help save time by triggering emails based on customer behaviour rather than requiring manual sends
  • Straightforward interface that doesn't require technical knowledge to set up campaigns
  • SMS functionality included on most plans, giving you multiple communication channels in one platform

Limitations

  • Free plan has limitations on contact numbers and daily sends, which restricts growth without upgrading
  • Can feel less advanced than specialised platforms if you need complex workflow customisation

Use cases

E-commerce businesses sending abandoned cart emails or post-purchase follow-ups

Service providers nurturing leads through automated email sequences

Small shops maintaining customer relationships with regular newsletters and promotional campaigns

Online course creators sending lesson reminders and student engagement emails

Subscription businesses automating renewal reminders and customer re-engagement campaigns

Ready to try Send In Blue?

Try Send In Blue free

Pricing

Free

Free

Up to 300 contacts, 2 email sends per day, basic templates, limited automation

Starter

From £20/month

Unlimited emails, up to 500 contacts, advanced automation, SMS credits, analytics

Business

From £300/month

Larger contact limits, advanced segmentation, dedicated support, API access

Get started with Send In Blue

Click through to Send In Blue and start using it now.

Try Send In Blue free
  • Free plan available
  • No credit card