Sendoso
Surprise customers with unique gifts, personalize shipments, and track campaign success using powerful analytics.
What is Sendoso?
Sendoso is a gifting and customer engagement platform that allows businesses to send personalised physical gifts, promotional items, and shipments to customers, prospects, and employees. The platform combines an e-commerce-style gift catalogue with campaign management tools, enabling companies to execute coordinated gifting programmes at scale.
The platform is designed for B2B marketing teams, sales organisations, and customer success departments who want to strengthen relationships through tangible, memorable gifts. Rather than relying solely on digital touchpoints, Sendoso lets teams send curated gifts that arrive at recipients' doorsteps, creating opportunities for meaningful engagement and brand recall.
Core to the offering is campaign analytics that measures the impact of gifting efforts. The platform tracks delivery, recipient engagement, and conversion metrics, helping teams understand whether gifting programmes drive business results. This data-driven approach distinguishes Sendoso from traditional corporate gifting services.
Key Features
Gift catalogue
access thousands of curated items from multiple categories and price points
Campaign management
create, launch, and monitor gifting campaigns for groups or individuals
Recipient list uploads
import contacts from spreadsheets or integrate with CRM systems
Personalisation
add custom messages, packaging options, and branded materials
Delivery tracking
monitor shipments and receive notifications when gifts arrive
Campaign analytics
view engagement metrics, recipient interactions, and conversion data
CRM integrations
connect with Salesforce, HubSpot, and other sales and marketing platforms
White-glove service
dedicated support for large campaigns and custom gifting solutions
Multi-currency support
send gifts internationally with local currency and shipping options
Pros & Cons
Advantages
- Removes logistical burden of sourcing, purchasing, and shipping individual gifts
- Analytics dashboard helps teams measure ROI and justify continued gifting spend
- Curated gift catalogue reduces decision paralysis and ensures quality items
- Works at any scale, from single gifts to thousands-strong campaigns
- CRM integrations enable data-driven targeting and segmentation
- Professional packaging and delivery enhance perceived value of gifts
- Freemium model allows testing with small campaigns before committing budget
Limitations
- Physical gifting is significantly more expensive than digital alternatives
- Gift delivery times vary by location, making campaign timing harder to control
- Recipient engagement depends on perceived relevance; unsuitable gifts may backfire
- Advanced personalisation and white-glove service features require paid plans
- Learning curve required to navigate gift catalogue and campaign setup effectively
- International shipping costs add up quickly for global campaigns
Use Cases
Client appreciation and retention programmes for agencies and professional services
Lead nurturing and sales acceleration in enterprise B2B sales cycles
New customer onboarding to improve initial relationship and reduce churn
Employee recognition programmes for promotions, anniversaries, or performance milestones
Event follow-up gifting to reinforce connections made at conferences or trade shows
Partner and vendor relationship building for long-term collaboration