Shapo
FreemiumWeb, API
What is Shapo?
Shapo is a platform for collecting, managing, and displaying customer testimonials and reviews. It helps businesses gather feedback from customers and showcase it across their websites and marketing materials. The tool is designed for small businesses, e-commerce sites, and service providers who want to build social proof and increase customer trust without technical complexity. Shapo offers a free plan to get started, with paid options for businesses that need more advanced features or higher volume management.
Key Features
Testimonial collection
gather reviews from customers via email invitations or direct submission forms
Review management dashboard
organise, moderate, and approve testimonials before display
Website widgets
embed testimonials on your site with customisable layouts and designs
Multi-channel display
share reviews across websites, email campaigns, and social media
Review moderation tools
filter and approve customer feedback before publishing
Analytics
track submission rates and monitor how testimonials perform
Pros & Cons
Advantages
- Free plan available, making it accessible for new businesses with limited budgets
- Simple setup process requires no coding knowledge or technical skills
- Helps build customer trust and social proof on your website
- Flexible display options allow testimonials to match your brand design
Limitations
- Limited information available about advanced customisation options for enterprise users
- May require additional tools if you need thorough review aggregation from multiple platforms
Use Cases
E-commerce sites displaying customer reviews on product pages to increase conversions
Service businesses showcasing client testimonials on landing pages
SaaS companies gathering user feedback and displaying success stories
Small agencies building credibility with case study testimonials
Local businesses collecting and managing customer reviews for their website