Shoorah
Shoorah is a 360° digital mental health and wellbeing platform that delivers always‑on, AI‑powered support for individuals and businesses. With Shuru, its 24/7 AI therapy assistant, PEAP live expert s
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What is Shoorah?
Shoorah is a digital mental health platform that combines AI-powered support with human expertise for individuals and organisations. It centres on Shuru, a 24/7 AI therapy assistant available whenever you need to talk through concerns, alongside access to live sessions with qualified therapists through its PEAP programme. The platform includes over 160 self-assessment tools covering anxiety, stress, neurodivergence, and related areas, plus practical features like breathwork exercises, mindfulness sessions, journaling prompts, fitness routines, and recipes. It's designed to work across different languages and offers data insights to track progress over time. Shoorah operates as a B Corporation and emphasises evidence-based methods and ethical use of AI in mental health support.
Key Features
Shuru
24/7 AI therapy assistant for immediate conversation and support on mental health concerns
PEAP live expert sessions
access to qualified therapists for professional guidance and treatment
160+ self-assessments
personalised screening tools for anxiety, stress, neurodivergence, and other conditions
Practical wellness tools
breathwork, mindfulness, journaling, workouts, and recipes built into the platform
Multilingual support
available in multiple languages to serve diverse user bases
Progress tracking and data insights
visualisation of wellbeing trends over time
Pros & Cons
Advantages
- Combines AI support with human expertise, so you get both immediate help and professional care when needed
- Wide range of self-guided tools means you can address mental health through different approaches depending on preference
- Available 24/7 through the AI assistant, reducing wait times for initial support
- B Corporation status suggests commitment to ethical practices and accessibility rather than pure profit maximisation
- Multilingual access makes it useful for teams and individuals across different regions
Limitations
- As a freemium model, the extent of free features versus paid access is unclear without direct inspection
- Effectiveness of AI therapy as a substitute for human therapists remains an individual matter; some users may prefer exclusively human support
- Reliance on technology means accessibility depends on internet connection and device availability
Use Cases
Organisations seeking mental health support for staff: Shoorah can be deployed as an employee wellbeing benefit with both self-serve tools and professional access
Individuals managing anxiety or stress who need support outside typical therapy hours: Shuru provides immediate conversation
Teams working across multiple countries: multilingual support and centralised platform reduces fragmentation
Neurodivergent individuals seeking tailored assessments and coping strategies: the 160+ self-assessments can address specific neurodivergent conditions
People wanting to supplement professional therapy: use self-assessments and wellness tools between therapy sessions