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Spara

AI-powered platform for real-time buyer engagement and automated product demos.

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What is Spara?

Spara is an AI platform that handles buyer conversations and product demonstrations in real-time, working 24/7 to engage potential customers before they speak with your sales team. It answers questions, qualifies leads, and delivers personalised product demos using video, slides, and documents. The platform integrates with your existing sales materials and training guides, then guides conversations towards your sales priorities. Most useful for enterprise sales teams looking to reduce time-to-lead and free up account executives from repetitive discovery and demo work.

Key features

Real-time lead prequalification

Automatically evaluates buyer readiness and intent before routing to sales staff

Automated product demos

Delivers personalised demonstrations 24/7 without requiring account executive involvement

Multimodal responses

Presents information as videos, slides, PDFs, or text depending on what works best

Sales-aligned conversations

Steers discussions towards key topics and follow-up questions that match your sales process

No-code setup

Integrates with existing sales collateral and systems without requiring engineering resources

Malicious query filtering

Includes safeguards to reject irrelevant or harmful requests

Pros & cons

Advantages

  • Significantly reduces response time, with lead qualification happening in under 2 seconds
  • Cuts account executive time spent on discovery and demos, allowing them to focus on closing deals
  • Provides consistent, personalised interactions at any time of day or night
  • No technical setup required; works with your current sales materials and knowledge base

Limitations

  • Effectiveness depends on having well-structured training guides and sales collateral to feed into the system
  • May require ongoing monitoring to ensure conversations stay aligned with your actual sales strategy
  • Pricing structure not publicly listed, likely requires enterprise-level budgets

Use cases

Qualifying inbound leads from marketing campaigns before passing to sales

Providing instant product information and demos to website visitors outside business hours

Reducing discovery call time by giving prospects pre-recorded, personalised demos before speaking with AEs

Handling common questions and objections at scale without hiring additional support staff

Guiding prospects through complex product explanations with tailored visual content

Ready to try Spara?

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Pricing

Enterprise

Custom pricing

Real-time buyer engagement, automated product demos, multimodal responses, conversation guidance, lead prequalification, malicious query filtering, dedicated support

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