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What is Spatial.ai?

Spatial.ai is a consumer analytics company whose flagship platform, PersonaLive, segments every US household into 17 high-level groups and 80 behavioural segments based on social media activity, mobile visitation and credit card spending data. Retailers and marketers use it to enrich CRM data, identify their best customer segments, plan site selection and build targeted advertising audiences. The platform exports segmented audiences to channels such as Meta and Google and supports direct mail and programmatic activation. Spatial.ai also offers related data products including Proximity and FollowGraph.

Key Features

Behavioural segmentation

Classifies US households into 17 high-level groups and 80 behavioural segments from real-world activity.

Social insights

Monitors what customers discuss on social media to reveal brand affinity and interests.

Mobile visitation tracking

Captures retail and restaurant visits across roughly 117M mobile devices.

First-party data enrichment

Appends segment codes and behavioural attributes to existing CRM and location databases.

Audience activation

Exports segmented audiences to Meta, Google and other channels including programmatic and direct mail.

Credit card spend insights

Reveals market share, lifetime value by segment and competitor spending patterns on higher tiers.

Trade area mapping

Maps trade areas to find more prospective customers for site selection and expansion.

Pros & Cons

Advantages

  • Combines several distinct data sources (social, mobile location, web and credit card) for a rounded view of consumer behaviour.
  • Transparent public pricing with clearly defined Analyst, Media Buyer and Strategist tiers plus a free entry usage band.
  • Audiences can be activated directly to major ad platforms such as Meta and Google within minutes.
  • Granular segmentation into 80 behavioural segments goes beyond traditional demographic targeting.
  • Annual billing offers a meaningful discount over monthly pricing on every plan.

Limitations

  • Pricing starts at 500 US dollars per month, which is steep for small businesses and independent marketers.
  • Coverage and data sources are US-focused, limiting usefulness for businesses outside the United States.
  • Credit card spending and competitor insights are gated behind the most expensive Strategist tier.
  • No public API is documented on the product pages, which may limit deeper custom integration.

Use Cases

Retail marketers building targeted advertising audiences for Meta and Google campaigns.

Brand strategists analysing market share and customer lifetime value by behavioural segment.

Site selection teams mapping trade areas to choose new store locations.

Marketing analysts enriching CRM records with behavioural and social attributes.

Media buyers creating social and programmatic audiences for activation.

Retention teams identifying expansion opportunities within existing customer bases.