Spotbookr
Spotbookr shows who's spending on social ads, and where.
What is Spotbookr?
Spotbookr is a research tool that identifies which organisations are running paid advertisements across social media platforms and tracks their spending patterns. It works by monitoring ad campaigns in real time, giving you visibility into competitor activity, industry trends, and advertising strategies across major social networks. The tool is designed for marketers, business intelligence analysts, and advertisers who need to understand the competitive landscape. Rather than guessing what your competitors are spending on ads, you can see their active campaigns, creative variations, and estimated budgets. This information helps you benchmark your own spending, identify market gaps, and spot emerging competitors entering your space. Because Spotbookr is free to use, it's particularly useful for small businesses and marketers with limited research budgets who still need reliable competitive intelligence.
Key Features
Ad campaign discovery
Identify which organisations are running paid social ads across platforms
Spending insights
View estimated advertising budgets and spend levels
Creative tracking
See the ads competitors are currently running and their variations
Multi-platform coverage
Monitor activity across major social networks
Competitor analysis
Compare ad strategies and activity levels across similar businesses
Historical data
Track how campaign activity changes over time
Pros & Cons
Advantages
- Free to use with no paywall or premium tier
- Provides actionable competitive intelligence without needing direct access to competitor accounts
- Helps identify spending patterns and advertising strategies in your industry
- Useful for spotting new market entrants and emerging competitors
Limitations
- Estimated spending figures are approximations rather than exact numbers
- Coverage may be limited to larger campaigns; smaller ad spends might not be tracked
- Relies on publicly available ad library data, which varies by platform and region
Use Cases
Marketing teams benchmarking their ad spend against competitors
Business intelligence analysts monitoring industry advertising trends
Advertisers researching what messaging and creative approaches competitors are testing
Agencies evaluating client positioning within competitive advertising landscape
Product teams identifying which companies are actively promoting similar solutions