Sturppy
Sturppy Planning is designed for early stage startups to build financial models quickly without needing prior experience in finance or Excel. From customizable templates to building from scratch, user
What is Sturppy?
Sturppy Planning is a financial modelling tool built specifically for early-stage startups that need to create professional financial projections without specialist finance knowledge or Excel expertise. The tool offers both pre-built templates and a blank canvas approach, allowing founders to adjust key variables like customer acquisition costs, revenue streams, and operating expenses. You can collaborate with co-founders and mentors in real time, then share read-only links with investors for a clean, professional presentation. The models can be exported to CSV and other formats for use in Excel or other tools if needed.
Key Features
Customisable templates
Start with pre-built financial models tailored to common startup types, or build from scratch
Drag-and-drop variable adjustment
Modify acquisition channels, revenue streams, expenses, and other key drivers without writing formulas
Team collaboration
Work alongside co-founders and mentors with real-time editing
Investor-ready exports
Share live read-only links for clean presentations, or download as CSV and other formats
No Excel or finance experience required
Interface designed for non-financial founders
Pros & Cons
Advantages
- Quick setup compared to building models from scratch in Excel
- Designed specifically for startups rather than generic finance software
- Collaboration features make it easy to get feedback from co-founders and advisors
- Investor-friendly sharing and export options
Limitations
- Free tier limitations may push users toward paid plans for more advanced modelling needs
- Limited to financial modelling; doesn't cover broader business planning aspects
- Effectiveness depends on having realistic input assumptions, which newer founders may struggle to estimate
Use Cases
Preparing financial projections for investor pitch meetings or funding applications
Stress-testing different growth scenarios and business model variations
Monthly cash flow forecasting and runway calculations for bootstrapped startups
Collaborating with co-founders to align on financial expectations and targets
Creating appendix materials for business plans or investor decks