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Talkwalker

Track brand mentions & sentiment, analyze data, and generate detailed insights on brand performance & campaigns.

  • Free plan available
  • No credit card
Talkwalker screenshot

What is Talkwalker?

Talkwalker is a social listening and brand monitoring platform that tracks mentions of your brand across social media, news outlets, blogs, and forums. It analyses sentiment in real time, helping you understand how audiences perceive your brand and how campaigns are performing. The platform is built for marketing teams, PR professionals, and brand managers who need to monitor brand health, track campaign reach, and respond to audience feedback quickly. Beyond tracking mentions, Talkwalker provides comparative insights into how competitors are discussed, identifies influential people discussing your industry, and generates detailed reports on campaign performance and audience engagement.

Key features

Social listening across multiple platforms (Facebook, Twitter, Instagram, TikTok, news sites, blogs, forums)

Sentiment analysis on brand mentions and campaign conversations

Real-time alerts for brand mentions and campaign performance spikes

Competitor tracking and benchmarking to compare brand perception

Influencer identification and engagement metrics

Campaign tracking with customisable dashboards and metrics

Detailed reporting with downloadable insights and visualisations

Custom search filters and Boolean search functionality

Pros & cons

Advantages

  • Broad data coverage across social media, news, and web sources
  • Real-time monitoring and alerting for urgent brand issues
  • Useful competitor benchmarking to understand market positioning
  • Free tier available for smaller brands or testing
  • Intuitive interface for creating custom reports and dashboards
  • Good influencer identification capabilities

Limitations

  • Higher pricing tiers are expensive for smaller businesses
  • Learning curve for accessing advanced analysis features
  • Data volume and historical data access limited on lower pricing tiers
  • Can generate large volumes of mentions that require careful filtering
  • API access typically available only on premium plans

Use cases

PR teams monitoring brand reputation and managing crisis response

Marketing teams tracking campaign performance and audience sentiment

Brand managers analysing competitor positioning and messaging

Influencer marketing teams identifying and vetting potential partners

Product teams gathering feedback and monitoring feature launches

Ready to try Talkwalker?

Pricing

Free

Free

Limited social listening with basic sentiment analysis; daily mention limits; suitable for testing and small brands

Starter

$249/month

Expanded mention limits; multiple user accounts; competitor benchmarking; custom dashboards and alerts

Pro

$749/month

Higher volume limits; advanced analytics; influencer identification; API access; priority support

Enterprise

Contact sales

Custom data limits; dedicated account support; bespoke integrations; advanced user administration

Get started with Talkwalker

Click through to Talkwalker and start using it now.

  • Free plan available
  • No credit card