
Talkwalker
Track brand mentions & sentiment, analyze data, and generate detailed insights on brand performance & campaigns.
- Freemium
- Web, API
- Data & AnalyticsMarketing
- Free plan available
- No credit card

What is Talkwalker?
Key features
Social listening across multiple platforms (Facebook, Twitter, Instagram, TikTok, news sites, blogs, forums)
Sentiment analysis on brand mentions and campaign conversations
Real-time alerts for brand mentions and campaign performance spikes
Competitor tracking and benchmarking to compare brand perception
Influencer identification and engagement metrics
Campaign tracking with customisable dashboards and metrics
Detailed reporting with downloadable insights and visualisations
Custom search filters and Boolean search functionality
Pros & cons
Advantages
- Broad data coverage across social media, news, and web sources
- Real-time monitoring and alerting for urgent brand issues
- Useful competitor benchmarking to understand market positioning
- Free tier available for smaller brands or testing
- Intuitive interface for creating custom reports and dashboards
- Good influencer identification capabilities
Limitations
- Higher pricing tiers are expensive for smaller businesses
- Learning curve for accessing advanced analysis features
- Data volume and historical data access limited on lower pricing tiers
- Can generate large volumes of mentions that require careful filtering
- API access typically available only on premium plans
Use cases
PR teams monitoring brand reputation and managing crisis response
Marketing teams tracking campaign performance and audience sentiment
Brand managers analysing competitor positioning and messaging
Influencer marketing teams identifying and vetting potential partners
Product teams gathering feedback and monitoring feature launches
Ready to try Talkwalker?
Pricing
Free
Free
Limited social listening with basic sentiment analysis; daily mention limits; suitable for testing and small brands
Starter
$249/month
Expanded mention limits; multiple user accounts; competitor benchmarking; custom dashboards and alerts
Pro
$749/month
Higher volume limits; advanced analytics; influencer identification; API access; priority support
Enterprise
Contact sales
Custom data limits; dedicated account support; bespoke integrations; advanced user administration
Get started with Talkwalker
Click through to Talkwalker and start using it now.
- Free plan available
- No credit card