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TruConversion

Easy funnel tracking and optimization with heatmaps, session recording, and form analytics

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What is TruConversion?

TruConversion shows you what users actually do on your site rather than making you guess from page view counts. You get heatmaps, session recordings, and form analytics in one platform, so you can watch someone abandon a checkout or pinpoint which form field trips them up. The catch is setup: funnel tracking needs proper configuration to produce useful data, and session recordings bring privacy considerations you'll need to manage carefully. It's for e-commerce teams tracking where shopping carts get abandoned, SaaS platforms optimising onboarding flows, or lead generation sites trying to fix form completion rates. If you want analytics that work straight out of the box without configuration work, look elsewhere.

Key features

Heatmaps

Visual representation of where users click and scroll on your pages

Session recording

Playback of individual user sessions to see behaviour in detail

Form analytics

Track which form fields cause dropoff and where users struggle

Funnel tracking

Monitor user progression through defined conversion steps

Conversion optimisation insights

Data-driven suggestions for improving performance

Pros & cons

Advantages

  • Provides actual user behaviour data instead of relying on assumptions
  • Combines multiple analytics methods in one platform for better context
  • Form analytics specifically targets a common source of conversion loss
  • Session recordings help you spot usability issues that metrics alone won't reveal

Limitations

  • Requires proper setup and configuration to track funnels accurately
  • Session recording raises privacy considerations that need careful management
  • May require interpretation skills to extract practical advice from the data

Use cases

E-commerce sites: Identify where customers abandon shopping carts and checkout

SaaS platforms: Optimise onboarding flows and signup processes

Lead generation: Improve form completion rates and reduce field abandonment

Content sites: Understand scroll behaviour and engagement patterns

Landing pages: Test variations and discover which layouts drive conversions

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Pricing

Starter

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Basic heatmaps, session recording, and form analytics for small websites

Professional

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Advanced funnel tracking, custom events, and priority support

Enterprise

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Custom implementation, dedicated account management, and higher tracking limits

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