TruConversion
Easy funnel tracking and optimization with heatmaps, session recording, and form analytics
What is TruConversion?
Key Features
Heatmaps
Visual representation of where users click and scroll on your pages
Session recording
Playback of individual user sessions to see behaviour in detail
Form analytics
Track which form fields cause dropoff and where users struggle
Funnel tracking
Monitor user progression through defined conversion steps
Conversion optimisation insights
Data-driven suggestions for improving performance
Pros & Cons
Advantages
- Provides actual user behaviour data instead of relying on assumptions
- Combines multiple analytics methods in one platform for better context
- Form analytics specifically targets a common source of conversion loss
- Session recordings help you spot usability issues that metrics alone won't reveal
Limitations
- Requires proper setup and configuration to track funnels accurately
- Session recording raises privacy considerations that need careful management
- May require interpretation skills to extract practical advice from the data
Use Cases
E-commerce sites: Identify where customers abandon shopping carts and checkout
SaaS platforms: Optimise onboarding flows and signup processes
Lead generation: Improve form completion rates and reduce field abandonment
Content sites: Understand scroll behaviour and engagement patterns
Landing pages: Test variations and discover which layouts drive conversions
Pricing
Basic heatmaps, session recording, and form analytics for small websites
Advanced funnel tracking, custom events, and priority support
Custom implementation, dedicated account management, and higher tracking limits
Quick Info
- Website
- appsumo.com
- Pricing
- Paid
- Platforms
- Web
- Categories
- Data & Analytics
- Launched
- Mar 2026