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Trustpilot

Analyze customer sentiment, manage feedback, and customize features for tailored use.

Try Trustpilot free
  • Free plan available
  • No credit card
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What is Trustpilot?

Trustpilot is a customer review platform that lets businesses collect, display, and analyse customer feedback. The service gathers reviews from your customers, which appear on your public Trustpilot profile and can be embedded on your website. It's designed for companies that want to understand what customers think and respond to feedback systematically. You can track sentiment over time, identify patterns in what customers praise or criticise, and use that information to improve your products or services. The platform works across industries, from e-commerce and SaaS to hospitality and professional services.

Key features

Review collection

automated invitations to customers to leave reviews after purchase or interaction

Public profile

a dedicated Trustpilot page where all your reviews appear, visible to potential customers

Sentiment analysis

tools to identify positive and negative themes in customer feedback automatically

Review responses

reply to individual reviews, both positive and negative, to show you're listening

Embeddable widgets

display your rating and reviews directly on your website or marketing materials

Customisable settings

configure how review invitations are triggered and adjust profile appearance

Pros & cons

Advantages

  • Free tier available with core features, so small businesses can start without payment
  • Large existing user base means potential customers may already be familiar with your Trustpilot profile
  • Straightforward review management in one place rather than scattered across Google, Facebook, and other platforms
  • Sentiment analysis helps you spot trends without manually reading every review

Limitations

  • You cannot delete or fully hide negative reviews; you can only respond to them, so dissatisfied customers have a permanent voice
  • Some customers may not be willing to leave reviews, limiting your feedback volume and representativeness
  • Trustpilot's own reputation has occasionally been questioned regarding review moderation practices

Use cases

E-commerce retailers monitoring product satisfaction and using feedback to improve bestsellers or discontinue poor performers

SaaS companies gathering user sentiment to prioritise feature requests and track product improvements over time

Service-based businesses like agencies or consultancies building social proof for potential clients

Hospitality venues managing guest experience feedback and responding publicly to concerns

Ready to try Trustpilot?

Try Trustpilot free

Pricing

Free

Free

Basic review collection, public profile, limited responses, email invitations

Premium

Contact for quote

Automation tools, advanced analytics, API access, priority support, custom branding options

Enterprise

Contact for quote

Full customisation, dedicated account management, multi-location support, advanced integrations

Get started with Trustpilot

Click through to Trustpilot and start using it now.

Try Trustpilot free
  • Free plan available
  • No credit card