What is Tryona - virtual try-on?
Tryona is a virtual try-on tool that lets customers see how clothes, accessories, or other products look on them before purchasing. It uses augmented reality or similar visualisation technology to create a digital fitting room experience within an online store. The tool is designed for fashion and apparel retailers who want to reduce return rates and increase customer confidence in their purchases. By letting shoppers visualise products on themselves or avatars, Tryona addresses a key problem in online shopping: the inability to physically try items on. This can be particularly useful for items where fit and appearance matter, such as clothing, glasses, or jewellery.
Key Features
Virtual try-on using camera or avatar
customers can see products on themselves in real-time or on a customised digital model
Integration with online stores
embeds directly into product pages without requiring customers to leave your website
Freemium model
basic virtual try-on features available at no cost, with premium options for enhanced functionality
Product visualisation
helps customers understand how items will look, reducing uncertainty around fit and style
Multi-product support
works across different product categories, particularly clothing and accessories
Pros & Cons
Advantages
- Reduces return rates by helping customers make more confident purchasing decisions
- Increases customer engagement on product pages, potentially boosting conversion rates
- Free tier available, making it accessible for smaller retailers or those testing the technology
- Easy integration into existing e-commerce platforms without complex technical setup
Limitations
- Effectiveness depends on accurate product data and sizing information; poor input data limits usefulness
- Requires customers to have a camera and be comfortable using AR technology; not all shoppers will engage with it
- Premium features may involve additional costs that smaller retailers need to evaluate
Use Cases
Fashion retailers selling clothing, dresses, or shirts where fit varies significantly by size and style
Eyewear and spectacles vendors helping customers see how frames look on their face
Jewellery stores showing how necklaces, rings, or earrings appear on the wearer
Accessory retailers like hat or scarf shops providing visualisation before purchase
Beauty brands demonstrating makeup or skincare products on different skin tones