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What is Vidu?

Vidu is an AI video generation platform that produces short video clips from text prompts, static images and reference images. It supports multiple modes including text-to-video, image-to-video and a multi-reference mode that keeps characters, objects and scenes consistent across shots. The platform includes an AI image generator, sound effect generation and a library of templates for trending effects, alongside an API platform for developers. It is built by Shengshu Technology and runs the Vidu Q models.

Key Features

Reference to Video

Upload up to seven images to keep characters, objects and scenes consistent across generations.

Image to Video

Animate static images with first frame and last frame controls for directed motion.

Text to Video

Generate video clips directly from written prompts.

AI Image and Sound Generation

Create images and add AI generated sound effects within the same tool.

Template Library

Pre-built templates for trending effects such as hugging, kissing and stylised transitions.

Off-Peak Mode

Generate without spending credits during off-peak periods on eligible plans.

API Platform

Developer access at platform.vidu.com for usage-based, programmatic video generation.

Pros & Cons

Advantages

  • Multiple generation modes (text, image and multi-reference) are available within a single interface.
  • The multi-reference mode keeps characters and scenes consistent, which helps with continuity across clips.
  • A free tier and an off-peak unlimited mode let new users test the product without paying.
  • Generation is fast, with clips produced in seconds rather than minutes.
  • An API platform is available for developers who want to integrate generation into their own apps.

Limitations

  • Credits can be consumed faster than expected because retries, prompt variations and higher quality settings all add cost.
  • The free plan does not include watermark removal or commercial use rights.
  • Stated video counts per plan reflect best-case usage rather than typical workflows.
  • Monthly and annual prices differ noticeably, so the headline figures depend on commitment length.

Use Cases

Social media creators producing short animated clips and trending effect videos for platforms such as TikTok and YouTube.

Marketers generating video ads and product animations from existing brand images.

Animators creating smooth 2D animation and cinematic shots from reference art.

Developers integrating video generation into their own products via the Vidu API.

Content teams using multi-reference mode to keep a recurring character consistent across a series of clips.