Viff screenshot

What is Viff?

Viff is an AI tool designed to automate routine customer communication tasks, particularly for hospitality and service businesses. It generates personalised email responses to customer enquiries and creates contextual guest reviews based on interaction data, all whilst maintaining a consistent brand voice across your communications. The tool works from minimal input, meaning you provide basic information about your business or guest interaction, and Viff generates the written content. It's useful for businesses that handle high volumes of customer emails or need to encourage guest reviews but lack the time to write individual responses or carefully crafted review prompts.

Key Features

Automated email response generation

creates replies to customer enquiries based on context you provide

Guest review generation

produces contextual review prompts or templates tailored to specific guest experiences

Brand voice consistency

learns and applies your brand's tone and style across all generated content

Minimal input required

works with brief information to produce full responses

Freemium access

use core features without payment, with premium options for advanced functionality

Pros & Cons

Advantages

  • Saves time on repetitive email responses, particularly useful for busy hospitality teams
  • Helps generate more guest reviews by automating the request process
  • Maintains consistent brand messaging across customer communications
  • Low barrier to entry with a free tier available
  • Requires little training data or complex setup to get started

Limitations

  • May produce generic content if your brand voice is particularly distinctive or complex
  • Limited ability to handle highly unusual or sensitive customer situations that need human judgment
  • Freemium model means advanced features likely require a paid subscription

Use Cases

Hotels and accommodation providers automating thank you emails and review requests after guest checkout

Restaurant staff generating responses to online reservation enquiries and diner feedback

Service businesses handling high email volumes from clients with consistent query types

Teams needing to maintain consistent communication tone across multiple staff members

Hospitality managers collecting reviews by automating personalised review prompts