Visby
Track AI mentions, benchmark competitors, and generate GEO optimization tasks to boost visibility
Visit Visby
Affiliate link. We may earn a commission if you sign up, at no extra cost to you. Why?
What is Visby?
Visby is an AI monitoring and competitive intelligence tool designed for businesses that want to track how they're mentioned in AI systems and search results. It helps you understand your visibility across AI platforms, compare your performance against competitors, and identify specific optimisation opportunities. The tool generates actionable tasks based on geo-location data, allowing you to improve your presence in different markets. This is particularly useful for companies concerned with AI-driven search results, as traditional SEO metrics alone may not capture how your brand appears in AI-generated content or recommendations.
Key Features
AI mention tracking
Monitor how your business is referenced across AI platforms and systems
Competitor benchmarking
Compare your visibility and mentions against direct competitors
Geo-optimisation task generation
Receive location-specific recommendations to improve visibility in targeted markets
Performance analytics
View trends in how your mentions change over time
Visibility scoring
Measure your overall presence relative to competitors in your industry
Pros & Cons
Advantages
- Addresses a growing gap in understanding AI-driven visibility, which differs from traditional search engine optimisation
- Automated task generation saves time on identifying what needs improvement
- Competitor comparison helps you prioritise which markets and regions deserve attention
- Location-specific insights allow for targeted, market-by-market strategy
Limitations
- Relatively new category of tool; effectiveness depends on how widely AI systems are actually used for discovery in your industry
- May require ongoing subscription to track meaningful trends over time
- Task recommendations are only useful if your organisation has capacity to act on them
Use Cases
SaaS companies tracking brand mentions across ChatGPT, Perplexity, and other AI assistants
Local businesses optimising visibility in different geographic regions where AI recommendations drive customer discovery
Agencies managing multiple client brands and needing to benchmark visibility across competitors
E-commerce businesses monitoring how products are recommended by AI shopping assistants
B2B service providers tracking industry visibility as AI increasingly guides B2B buying decisions