Which Frame?
Browse and select frames with desired material, finish, and style, instantly get quotes and order from top manufacturers.
- Freemium
- Web
- AI Fashion & Styling ToolsOther
- Free plan available
- No credit card

What is Which Frame??
Key features
Frame filtering
Search and filter frames by material, finish, colour, style, and other specifications
Instant quotes
Receive pricing from multiple manufacturers at once rather than requesting quotes separately
Direct ordering
Place orders with manufacturers through the platform
Manufacturer directory
Access information on top frame suppliers and their product ranges
Comparison tools
View frames side-by-side to evaluate options before ordering
Pros & cons
Advantages
- Saves time by aggregating quotes from multiple suppliers in one place
- Transparent pricing allows you to compare costs quickly
- Freemium model means you can explore the platform before paying
- Reduces the administrative burden of contacting manufacturers individually
Limitations
- Limited to participating manufacturers, so you may not find every frame available on the market
- Freemium model may restrict access to certain features or manufacturer quotes on the free tier
Use cases
Independent opticians sourcing frames for stock
Eyewear retailers comparing prices across suppliers before bulk ordering
Optical chains evaluating new frame collections
Small optical businesses streamlining their procurement process
Optometrists looking for specific frame styles for their patients
Ready to try Which Frame??
Pricing
Premium
Pricing not publicly specified
Unlimited quotes, priority ordering, advanced filtering, dedicated support
Get started with Which Frame?
Click through to Which Frame? and start using it now.
- Free plan available
- No credit card