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What is Wingman AI?

Wingman AI is a sales coaching platform designed to help revenue teams perform better during and after sales calls. The tool provides real-time guidance during conversations through battle cards and cue cards, which offer talking points, objection handling, and next steps tailored to each deal. After calls finish, it analyses recordings to identify what went well and where improvement is needed, creating a feedback loop for individual sellers and teams. The platform is built for sales representatives, managers, and revenue operations teams who want to improve call outcomes without relying solely on manual coaching or lengthy training sessions. It focuses on practical, in-the-moment support rather than generic sales training.

Key Features

Real-time battle cards

contextual guidance and talking points displayed during live calls

Cue cards

prepared responses and objection handling scripts accessible to sellers in real time

Post-call analytics

automated review of call recordings to identify strengths and improvement areas

Call transcription

automatic conversion of sales conversations into searchable text for review and coaching

Performance insights

aggregated data on common objections, win rates, and coaching gaps across teams

Pros & Cons

Advantages

  • Free to use, making it accessible for smaller teams and individual sellers looking to improve
  • Real-time support during calls removes the need to rely on memory or improvisation in the moment
  • Post-call analytics provide specific, actionable feedback rather than vague performance ratings
  • Scales coaching across teams by automating repetitive feedback and identifying patterns in call behaviour

Limitations

  • Effectiveness depends on call recording quality and seller willingness to act on feedback
  • Real-time guidance may distract some sellers or feel artificial if not tailored well to individual style
  • Limited information available about data security, compliance features, or what happens to call recordings

Use Cases

Sales managers coaching individual reps without spending hours on one-to-one call reviews

New sales hires learning objection handling and discovery techniques through real-time prompts

Sales teams analysing competitor mentions or common deal-blocking objections across the pipeline

Remote sales teams reducing geographic barriers to coaching and peer learning

Organisations measuring and improving average deal value or win rates through structured call feedback